Dave McClure on His Investment Philosophy
A few weeks ago I posted about one of my favorite super angel investors, Chris Sacca and his investment strategy.
Well yesterday I came across this GigaOm video of fellow startup advisor and angel investor, Dave McClure, discussing his investment strategy as well.
I've long been a fan McClure. He has some very strong opinions and shares them on his amazing blog, filled with colorful fonts, swear words, and rants.
McClure, who recently raised a new $30 million fund 500 Startups, explains how even though the size of the fund is increasing dramatically, his investment philosophy is largely the same:
McClure also very clearly articulates his investment thesis on his blog.
First, here's the way he sums up the new realities tech investing in 2010:
Fast Forward to Twenty-Ten, and let's take a look at these fundamentals, with a specific lens on the consumer market & internet startups:
- PRODUCT now typically means a website or service, run on low-/no-cost open source software, hosted in the cloud on low-cost servers, developed in a few months (or a WEEKEND!) by a small team of 1-5 developers, who continuously test & iterate in real-time with online customers
- MARKETing now typically means using a variety of online distribution channels via paid & organic search (SEM/SEO) on Google, viral/social amplification on new media platforms & social networks like Facebook, Twitter, & YouTube, and the quickly-growing mobile platforms of Apple iPhone & Google Android. With the exception of search, most of these distribution channels didn't exist 5 years ago, yet they now easily reach over 100M-500M+ users, with very low cost and measurable marketing campaigns such that even a small team can reach billions of people globally.
- REVENUE can now be collected easily via a variety of online payment, transactional e-commerce, digital goods, subscription billing, lead generation, CPM/CPC/CPA advertising. Many people buy things online now, and many companies are even bought for usage & users ahead of revenue. In other words: Brothers Are Gettin' Paid, Yo. Cash Money, G. It's aaaaalll goooooood, mah nizzle.
Given these, he then describes his investment thesis:
Invest BEFORE product/market fit, measure/test to see if the team is finding it, and if so, then exercise your pro-rata follow-on investment opportunity AFTER they have achieved product/market fit.
Here are the specifics of how he plans to do that:
INVEST EARLY at LOW COST in people you think are smart and have built some promising products. understand if they know how to iterate and use customer feedback to improve their product and/or marketing. learn how to understand conversion metrics for their business & customer value.
then IF you see the metrics improving & customer / business value increasing... then DOUBLE-DOWN.
however this happens in 3 distinct stages:
1) PRODUCT: Discover a [large enough] customer segment with a meaningful problem / strong desire, and develop a functional solution for them to use (Minimum Viable Product aka MVP). I also call this when ACTIVATION happens. You should also make sure the user experience is compelling enough for them to use it more than once (RETENTION).
2) MARKET: Test for scalable distribution channels that allow you to acquire large # of customers at cost less than what you will generate (ideally, at <20-50% of annual revenue so you have some cushion). You may also find you have to go back to #1 and change some things, or discover entirely different marketing campaigns & concepts to get to scale. If you're lucky you may even discover a way to get your users to spread the word for you (word-of-mouth and/or viral features).
3) REVENUE: hopefully your MVP is already obviously valuable enough that people will pay something non-zero for it. regardless, the goal is to test & optimize for product/market(ing) combinations that generate cash-flow positive outcomes at scale, over short periods of time (or longer periods if you have financing structure to merit). i tend to prefer business models with low complexity, such as direct transactional or e-commerce models, subscription billing models, or lead-gen / affiliate models.
Again, these are the highlights, but his whole post is worth a read. A very well articulated investment thesis overall; one to be sure he will execute well on.
