Internet Radio Increases Ad Response Rates by 200%
Last week TargetSpot came out with some very interesting research studies on Internet Radio.
The TargetSpot research reveals that Internet Radio listeners are what they dubbed a "super demographic."
Here are some of the findings:
- 39% of the US population listens to Internet Radio regularly
- Internet Radio listeners are affluent and influential
- 80% of Internet Radio listeners spend between 1 & 3 hours per day listening
- 45% of Internet Radio listeners listen on a phone and 14% listen on a tablet
- 73% change stations throughout the day. Internet Radio listeners are not exclusive to any one service
- 56% listen to Internet Radio while shopping
Their research also lays out many reasons why marketers should be integrating Internet Radio into their marketing plans.
Here are some of the highlights:
- Response Rate increases by 200% when advertisers add internet radio
- Users who spend the minimal amount of time listening to Internet radio had higher ad response rates than heavy Internet-only users
- 350% higher ad response rates when advertisers add Internet radio to broadcast radio campaigns
- 52% of digital audio listeners recall hearing or seeing an Internet radio ad -- with 40% of that group responding to an ad
This research confirms two things most of us already knew:
- The Internet Radio audience is very, very valuable
- As a marketing platform, Internet Radio works very, very well
And this bodes very, very well for the clear leaders in the space.
