Pandora is the clear leader in top-of-mind awareness among Internet-only music providers
Arbitron and Edison Research recently issued a report titled The Infinite Dial 2010: Digital Platforms and the Future of Radio.
According to the report,
"This is the 18th study in a series dating back to 1998 (that) have explored digital platforms and their impact on radio and other media."
The report is based on a national survey Arbitron and Edison Research conducted by phone (landline and cell apparently) of 1,753 people aged 12 and older.
The entire report is interesting and worth a read. However, the chart above is the one that stuck out to me the most.
For people answering the question, Name all the companies you can think of that provide Internet-only audio, Pandora came in at a 28% unaided recall. The next closest was Yahoo! Music at 9%.
In other words, Pandora came in at an astonishing 4x brand recognition over the next closest Internet music provider on an unaided basis. Pretty amazing.
Check out the report in it's entirety here.
