How Square was Almost Named Squirrel - Part 2 (with Video)
“One of my passions and one of the things I think I’m really good at is making something really approachable to the point of bringing it around in your pocket.”
- Jack Dorsey, Co-founder, Twitter; Founder and CEO, Square
In my last post I discussed the importance of naming and branding for a startup, specifically related to Square and how Square was almost named Squirrel.
Unfortunately there was no video of that interview between Jack Dorsey and Kara Swisher at the Commonwealth Club. Fortunately however, Jack and Kara sat down again for an interview yesterday at the D9 Conference.
My favorite part of the interview is about how Jack demoed Square for the first time to legendary investor Ron Conway and swiped his AmEx black card on the spot. And Conway was immediately able to check his mobile banking statement for a debit to Jack for $500.
Here's the abbreviated video from AllThingsD:
I'll also keep a lookout for the full video and post it here if they make it available.
To me the Commonwealth Club interview was a bit more intimate though so if you have time to spare you should listen to the full podcast here.
