gordon’s posterous

One-tap simple.

FaceTime works right out of the box — no need to set up a special account or screen name. And using FaceTime is as easy as it gets. Let’s say you want to start a video call with your best friend. Just find her entry in your Contacts and tap the FaceTime button. Or maybe you’re already on a voice call with her and you want to switch to video. Just tap the FaceTime button on the Phone screen. Either way, an invitation pops up on her iPhone 4 screen asking if she wants to join you. When she accepts, the video call begins. It’s all perfectly seamless. And it works in both portrait and landscape modes.

FaceTime is going to be huge. I can't wait to be able to make video calls with all my friends and family here and back east.

Sachin, of Posterous fame, thinks FaceTime will be successful because you don't need an account. This is a guy who knows about software. Much of Posterous' success stems from the fact that you don't need an account to get started, you can immediately start posting without an account. (FYI, this blog is hosted with Posterous)

Sachin makes the point:

"FaceTime will work because it doesn't change the device you use or your existing behavior."

I couldn't agree more. Apple makes it work right out of the box with no software or new accounts needed.

Now there's a hell of a lot of work going on in the background to make this possible. But not to users.

And that's the thing about Apple. Their software is simple and "just works."

We can't say that about most other companies, especially when it comes to mobile.