Facebook's IPO Filing: Here Are The Numbers That Stood Out To Me
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In the year of Internet IPOs, the big juggernaut of them all, Facebook, finally filed for its IPO this week. The best place for a wide variety of analysis was Techmeme.
I had some time to go through their S-1 this morning though and here are the numbers that stood out to me:
- 2011 Net Income was $1B on $3.7B in revenues
- 57% of Facebook’s monthly users worldwide use the service daily
- 70% of Facebook’s growth last year came from outside the U.S., Canada, and Europe
- Facebook recorded $4.39 in revenue and $1.18 in profit per user last year
- Zynga accounts for 12% of Facebook's revenue (Related: Zynga's IPO Filing: Analyzing the S-1)
- Pandora is mentioned twice, Twitter twice, Microsoft five times, Google fourteen, and Zynga twenty four. MySpace isn't mentioned at all.
- 3,200 employees as Dec 2011
- Facebook is currently available in more than 70 different languages
- Over $3.9B in cash on hand. And they will raise $5B more.
- 845MM monthly active uniques
- 425MM monthly active uniques on mobile
- The worldwide online advertising market is projected to increase from $68 billion to $120 billion from 2010 to 2015
- The global mobile advertising market was $1.5 billion in 2010 and is expected to grow at a 64% compound annual rate to $17.6 billion in 2015
I've reviewed the IPO filings from all of the big Internet companies over the past year (see: LinkedIn, Zynga, Groupon, Yelp, Millenial Media) and Facebook is unsurprisingly the most impressive of the bunch.
As somone who lives in the advertising world, I have seen firsthand the growth in Facebook advertising over the past few years. What once accounted for a small part of a client's ad buy is now a must-have along with search. From a marketer's perspective, you just can't beat the reach, targeting and cost efficiency that Facebook provides.
Facebook is a true networks effects business. The market opportunity is enormous. And they have executed fabulously. For these reasons, I agree with Bill Gurley that Facebook clearly belongs in the highly coveted 10x revenue club.
Also: Why I'm Buying LinkedIn
