gordon’s posterous

Gordon Bowman

I'm in Sales at Pandora.

Previously I started a startup, BlastGroups.

Things I'm passionate about: making things of value, venture capital, technology, startups, product strategy, simple design,   branding, creative advertising.

Other things I love:
music, investing, screenwriting, running, cycling, good food, wine, reading, San Francisco.

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Pandora Founder Tim Westergren on Charlie Rose

via youtube.com

Here's a clip from Tim Westergen's interview with Charlie Rose last week. The clip is about the iPhone and it's relevance to Pandora.

To the question,

"What has the iPhone and related devices done for Pandora?"

Tim responded:

"It's impossible to overstate. The iPhone has...almost doubled our growth rate overnight. More important, perhaps, it changed the way consumers perceived Pandora. Most people came to Pandora on a laptop, principally at work. When the iPhone came out, suddenly you could take Pandora with you. You could go to the gym and be on the treadmill. Or you could buy a $2 adapter and plug it into your car."

I couldn't find a way to embed the full video but go check it out in full here.

Or if you'd prefer, here is a synopsis from Businessweek.

You can follow Tim on Twitter here.


Filed under  //  interview   iPhone   pandora  
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Pandora’s Tom Conrad on Developing Mobile Apps

Pandora has had a charmed history with mobile platforms — the company’s music streaming app is one of the most popular on just about every type of phone out there. It just makes a lot of sense to have personalized radio in your pocket. But with a small developer team and a confusing emerging mobile platform world, it wasn’t as if Pandora always knew what to do or even why it was succeeding.

In a recent talk at Digg, Pandora CTO Tom Conrad traced the history of his company’s experience with mobile platforms, making a number of counterintuitive observations about what worked and what didn’t.

via gigaom.com

Great talk on developing for mobile platforms by Pandora's own Tom Conrad.


Filed under  //  android   iPhone   pandora  
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Pandora is the clear leader in top-of-mind awareness among Internet-only music providers

via businessinsider.com

Arbitron and Edison Research recently issued a report titled The Infinite Dial 2010: Digital Platforms and the Future of Radio.

According to the report,

"This is the 18th study in a series dating back to 1998 (that) have explored digital platforms and their impact on radio and other media."

The report is based on a national survey Arbitron and Edison Research conducted by phone (landline and cell apparently) of 1,753 people aged 12 and older.

The entire report is interesting and worth a read. However, the chart above is the one that stuck out to me the most.

For people answering the question, Name all the companies you can think of that provide Internet-only audio, Pandora came in at a 28% unaided recall. The next closest was Yahoo! Music at 9%.

In other words, Pandora came in at an astonishing 4x brand recognition over the next closest Internet music provider on an unaided basis. Pretty amazing.

Check out the report in it's entirety here.


Filed under  //  pandora  
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Pandora: Coming To An iPad Near You

The iPad version takes advantage of the large 9.7 inch screen of the device. Rather than having to switch views to see things such as your stations, they can reside on the left hand side of the screen as your album artwork and artist information is on the right hand side. Artist information is a particular area of emphasis with this new app. The top player looks similar to iTunes now, with play and pause buttons, as well as thumbs up and thumbs down buttons. There is also an easy-to-access search box along the top.

On top of the new iPad app, Pandora CTO Tom Conrad tweeted earlier today that the service has just signed up its 50 millionth user (up from 40 million this past December). Good timing, they’re potentially about to get a whole lot more from this new device.

Find Pandora in the App Store here. It’s a free download.

via techcrunch.com

That's right. Pandora is coming to an iPad near you.

Here's the official Pandora blog post on the release.


Filed under  //  iPad   pandora  
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Pandora in the Times today

"After a decade of near-death experiences, the Internet music service is attracting attention from investment bankers who think it could go public."

Great piece on Pandora in the New York Times today.  Here is the full article.


Filed under  //  pandora   startups  
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