2007 Online Advertising Report

May 16, 2008

The IAB, or Interactive Advertising Bureau, is one of the leading online advertising associations. For example, they’ve established a set of guidelines so that agencies and advertisers don’t have to create all sorts of different creatives for the many different publishers out there. These guidelines have by and large become the standard for the online advertising industry.

The IAB has also become the main authority on the overall state of online advertising. Every year they publish a report on the state of the the online ad market that is pretty interesting. It always comes out a few months later in order to get all the previous year’s 4th quarter numbers. Here are the highlights:

• For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
• Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.

I’ve embedded the 2007 report that just came out below using a cool service called Scribd. (Note: You can view it full-screen by clicking the button in the top right hand corner) :

Here’s a full copy of the report in PDF format if you’re interested.

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  Hi. My name is Gordon Bowman.
  I live in San Francisco now but wasn't raised up here. For work, I'm the co-founder of BlastGroups, a site that makes it easy for you to create a free website for any type or size of group in just minutes.

  
  

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