The Yahoo “Buzz-Effect” = a LOT of ENGAGED Traffic
May 9, 2008
In a relatively short time or since it’s launch in early February, Yahoo! Buzz has had a dramatic impact on the social media landscape. As a social news service, Buzz is similar to the likes of Digg and Mixx. Users can rank, or “Buzz Up” stories from a set of pre-approved publishers. Yahoo then integrates their search engine trends to determine the current popularity or the “buzz” of those particular stories.
Why the “Buzz-Effect” is so powerful:
- It generates TONS of traffic for publishers. Yahoo! is still the number one most visited website worldwide and as a part of Buzz, publishers can possibly get a rotation on the Yahoo! homepage. This is rare because Yahoo! wants to be sure they showcase publishers that can support the traffic, but if approved the results are amazing. The stats speak for themselves. For example, Buzz sent almost 1 million visitors to HowStuffWorks.com after featuring a story on it’s homepage and even more impressive, supposedly sent a whopping 2 million unique hits to Wired.com… in 2 hours!
- Interestingly, not only is Buzz sending way more traffic, but it’s also traffic that is much more engaged. Buzz seems to be sending users who are way more likely to comment on the article or post. These users are typically much more engaged than users from elsewhere often contributing insightful and informed comments , whereas users sent from other social news sites such as Digg are more likely to come for a quick visit or read but will generally return to the community on Digg if they choose to contribute and comment about the article. This is a major benefit for publishers who are always on the lookout for ways to build their communities.
All in all, Yahoo! Buzz offers a huge value to publishers that are lucky enough to be approved and can withstand the traffic. I’m sure we’re going to see more news of the power of the “Buzz-Effect” as the service matures too.
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Hi. My name is Gordon Bowman.
I live in San Francisco now but wasn't raised up here. For work, I'm the co-founder of BlastGroups, a site that makes it easy for you to create a free website for any type or size of group in just minutes.
This is my site to share my thoughts and ideas on the latest in social media, online advertising, and viral marketing. I'll also share some of the more random, cool, and funny things I find online. You can contact me at gordon (at) yellowparachute (dot) com.
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