An All Crazy lesson in Viral Marketing

In my last post, I wrote about Weezer’s new video and their amazing understanding of viral marketing.
But what do you do when you don’t have all the resources of a band like Weezer and can’t fly all the actual Internet Stars themselves out to your studio to record? Well, you improvise. […]

Weezer GETS Viral Marketing (new video single w/ Internet Stars goes viral)

I’ve always liked Weezer’s music but their latest move has taken it to a whole new level. Yesterday, in an effort to gain awareness for their self-titled “Red Album” coming out on June 3rd, they released the video for their new single “Pork and Beans.” And it’s an instant classic, becoming viral in a […]

Festival Season in SF kicked off in style with Bay to Breakers!

So this weekend officially kicked off festival season here in San Francisco and for a couple of months there will be a festival going on pretty much every weekend until the end of the summer. For example, on Saturday there was an Oyster & Beer Fest that brought out all the microbreweries and seafood […]

2007 Online Advertising Report

The IAB, or Interactive Advertising Bureau, is one of the leading online advertising associations. For example, they’ve established a set of guidelines so that agencies and advertisers don’t have to create all sorts of different creatives for the many different publishers out there. These guidelines have by and large become the standard for […]

Update on the Yahoo “Buzz-effect”

So last week I wrote a post about how Yahoo! Buzz, the social news service from Yahoo!, is sending tons of engaged traffic to publishers. Well earlier this week the latest stats came out and I thought I’d share the results with you.
Turns out, Buzz is kicking butt and taking names. […]

Family Guy - The Matrix trailer

I’m sure there are a lot of people out there who, like me, love both Family Guy and The Matrix. Well what could be better than a combination of the two:

[Link: Family Guy - The Matrix Trailer.]
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The Yahoo “Buzz-Effect” = a LOT of ENGAGED Traffic

In a relatively short time or since it’s launch in early February, Yahoo! Buzz has had a dramatic impact on the social media landscape. As a social news service, Buzz is similar to the likes of Digg and Mixx. Users can rank, or “Buzz Up” stories from a set of pre-approved […]

Google Reader Goes Social

So a long while back I became overwhelmed with all the content that I wanted to follow out there and instead of going to tons of different sites and blogs to keep track of everything, I decided to look into an aggregator to organize all the content into one place. Since I’m a […]

Microhoo - Not to be! (or at least not yet…)

So yesterday Microsoft formally withdrew it’s offer for Yahoo and the blogosphere has been all a-buzz. Check Techcrunch’s quick and efficient summary of this weekend’s events.
Or you can just check out this picture summary that about says it all (from TechCrunch via CNET) :

But the question now is, what happens next?

The obvious is that […]

Barack - Brushin’ his shoulders off

I’ll try to keep politics out of this site as best I can but I had to share this video. Obama was giving a speech back in my home state a few weeks back. He was describing his frustration from the debate the night before when he did this cool thing (about […]